Our team is formed by lawyers and trademark administrators with great experience in all aspects of national and international trademark legislation. While continuously evolving, we seek legal instruments capable of solving crucial cases in a practical and commercially feasible manner.  As an example, we try to establish the potential of distinctiveness of a mark compared to other prior ones, with the purpose of advising the client on possible reductions in the legal costs of the protection.

The vast experience includes legal advice in commercial issues related to the protection of marks, such as promotional dissemination, the likelihood of confusion generated by similar packaging, and the use of the marks in the consumers’ relations. Sometimes it is also possible to enhance trademark protection by means of copyright protection, claims of unfair competition and advertising self-regulation (CONAR), among others.

We handle thousands of trademark applications and registrations filed in Brazil and abroad. Our clients are of various sizes and origins, ranging from international ports entities and companies of the automotive industry to service companies in the field of clothing, food, telecommunications, computers, entertainment and others.

With our watching service, we are able to continuously monitor the issues of the Official Gazette published by the Brazilian PTO. Thus, we inform our clients about the publication of potentially conflicting marks and, whenever authorized, we take the applicable measures to prevent registration of the same. If necessary, we can also monitor the media for the undue use of marks, as well as the publication of conflicting marks in other countries.