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Our
firm has large experience offering legal services to companies in the
field of advertising and entertainment. Those areas involve particular
issues of intellectual property and royalties, thus requiring specific
knowledge related to the protection of image rights (right of puclicity),
copyright and other intellectual assets.
In
the field of advertising, we provide counseling to agencies and
advertisers interested in promoting products and services by means of lotteries, contests or other
types involving the luck factor. We have expertise in the elaboration
of rules for promotions
and the verification of
advertisements
in accordance with rules for the free distribution of prizes, with the
consumers’ and children defense legislation, among others. We are also
familiar with the procedures of the Advertising
Self-Regulation Council (CONAR).
We represent clients in negotiations for the acquisition and production of
literary works, photographs, songs and musical compositions, films,
television programs and videos,
making sure that the connected rights are duly established and
safeguarded. Our professionals provide legal assistance to famous artists, interpreters,
performers, sports associations, movie and recording studios.
Our continuous updates enable us to an approach to new business models,
emerging technologies and regulation tendencies.
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