Background Image

Philippe Bhering

Philippe Bhering

Geboren in Rio de Janeiro, RJ; zugelassen als Rechtsanwalt durch die brasilianische Anwaltskammer (Regionalverband Rio de Janeiro im Jahre 2006; Regionalverband São Paulo im Jahre 2016).

Ausbildung:

  • Universidade Candido Mendes, Rio de Janeiro (Bachelor der Rechtswissenschaften, 2006);
  • Ludwig-Maximilians-Universität, München (LL.M., Master der Rechtswissenschaften, 2010);
  • Ludwig-Maximilians-Universität, München (Dr. Jur., 2021).

Weitere Informationen:

  • Hat als Guest Researcher am Max-Planck-Institut für Geistiges Eigentum, Wettbewerbs- und Steuerrecht, München, gearbeitet, Oktober 2009 bis März 2010, 2016 und 2018;
  • Hat als Research Assistant unter Prof. Dr. Reto Hilty an der International Max Planck Research School for Competition and Innovation, München, gearbeitet, Januar 2010 bis Juni 2010;
  • Mitglied des Trademark Law and Practice Team der Association of European Trade Mark Owners -MARQUES (2010-2020);
  • Mitglied des Enforcement Committee der International Trademark Association – INTA, ernannt für die Zweijahresperioden 2010-2011 und 2012-2013;
  • Mitglied des Anticounterfeiting Committee der International Trademark Association – INTA, ernannt für die Zweijahresperiode 2014-2015 und 2022-2023;
  • Mitglied des International Amicus Committee der International Trademark Association – INTA, ernannt für die Zweijahresperioden 2016-2017 und 2020-2021;
  • Ernanntes Vorstandsmitglied der Brazilian Intellectual Property Association (ABPI) für die Zweijahresperioden von 2018-2019 sowie 2020-2021;
  • Mitglied des Anti-Counterfeiting and Parallel Trade Team der Association of European Trade Mark Owners – MARQUES (2019-2021); und
  • Philippe Bhering leitet den German Desk von Bhering Advogados. Der German Desk wurde in den letzten sieben Jahren von Chambers & Partners Global ausgezeichnet. Das Ranking hebt den German Desk für die Beratung deutscher Mandanten aus verschiedenen Industriebranchen in Bezug auf Patente, Marken, Lizenzierung, Rechtsdurchsetzung und IP-Rechtsstreitigkeiten hervor.

Auszeichnungen:

  • Empfohlen als Herausragender Anwalt im Bereich Geistiges Eigentum im Ranking von The Legal 500 – Lateinamerika, Ausgaben 2012 (“deep IP background and work of outstanding quality”), 2013, 2014 (“dynamic lawyer with substantial experience in intellectual property matters”), 2015 (“very dedicated “), 2016, 2017 (“reliable” und “effective”), 2018, 2019 (“detail oriented”; “very skilled, responsive and helpful”, who also provides “sound commercial advice”), 2020, 2021 (“responsive, practical and clear. Philippe Bhering and his team are my go-to firm in Brazil”; “stands out for his professionalism and efficiency”; “very responsive, approachable and commercially sound. He’s got a great knowledge of the industry, and his experience / qualification in Germany also gives him an excellent understanding of the issues from an European perspective” und “Philippe Bhering is a great attorney, very sharp and reliable”), und als führender Anwalt im Bereich des Geistigen Eigentums in der Ausgabe 2022 (“extremely responsive, helpful, and his legal advice has turned out always correct.”; “incredibly bright, articulate and modest, Philippe’s relentless dedication and commitment for his clients is staggering.”; “Philippe Bhering and his team are excellent”);
  • Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Chambers & Partners Latin America, Ausgaben 2013 (“an emerging name who earns praise for being internationally minded and quick to respond”), 2014, 2015 (“is held in high esteem by clients”; “Philippe has represented us before the courts in both Rio and São Paulo and has consistently obtained successful results early in the proceedings”), 2016 (“draws praise from clients for his hands-on atitude“), 2017 (“has a comprehensive experience of a variety of IP matters including litigation, trade mark and enforcement against unfair competition”), 2018 (“an excellent lawyer who I highly recommend for his timely and well-founded legal advice” und “He is an outstanding lawyer who speaks great German”), 2019 (“Very active and sharp”; “exceptional soft skills, hands-on approach and clear advice”; “business-oriented perspective dealing with disputes“) 2020 (“a lawyer who does high-level work and provides targeted advice, with a keen ability to understand complex issues, chart a course of action and execute it in a timely and responsive manner”) und 2021 (“Intelligent and swift”; “able to solve our issues in a quick and effective manner”; “diverse IP knowledge regarding patent and trade mark licensing and contentious matters before administrative and judicial courts”; “expertise in anti-counterfeiting matters and software issues”);
  • Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Chambers & Partners Brazil, Ausgabe 2021 (“Provides a broad spectrum of services, ranging from developing anti-counterfeiting programmes and providing legal opinions to litigation advice” and “his advice is always precise, well supported by legal arguments and neatly drafted”);
  • Ausgezeichnet als Führender Anwalt im Bereich Geistiges Eigentum von Chambers & Partners Global, Ausgaben 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 und 2022;
  • Ausgezeichnet als Foreign Expert – Deutschland im Bereich Geistiges Eigentum von Chambers & Partners Global, Ausgaben 2013, 2014, 2015, 2016, 2017 (“He advises several well-known German companies on trade mark matters in South America. He regularly assists adidas and advised it on all its filing and industrial design drafts for the 2014 World Cup”), 2018 (“He is consistently praised for his German language capabilities” ; “He counts numerous large German companies among his clients”), 2019 (“has a deep understanding of German IP law, which makes it easy to discuss cases bearing in mind all perspectives of European and Brazilian law”) 2020 (“He is an excellent lawyer and very flexible. Apart from this, his German is excellent”; “he is a lawyer who does high-level work and provides targeted advice, with a keen ability to understand complex issues, chart a course of action and execute it in a timely and responsive manner”), 2021 (“frequently acts for German clients (…) in trade mark nullity and infringement proceedings”) und 2022;
  • Ausgezeichnet als Intellectual Property Star von Managing Intellectual Property, Ausgaben 2014, 2015, 2016 (“Philippe Bhering’s thoughtful litigation strategy and effective representation in front of the Rio de Janeiro court lead to eventual settlement that was strongly in our favor”) 2017 (“very good and very skilled”), 2018 (“great understanding of both the legal and commercial issues” ; “a superb IP lawyer” und “always friendly and accessible“), 2019, 2020 und 2021;
  • Ausgezeichnet als World’s Leading Trademark Professional von WTR 1000, World Trademark Review, Ausgaben 2017, 2018 (“provides a level of trademark expertise that is unmatched in Brazil, and he is extremely responsive.”; “if you have a question, he is quick to get back to you with sophisticated advice”; “he understands customer service, gives commercial advice and is willing to say when something is not possible.”) 2019, 2020 (“well-connected and globally respected” and “the outfit’s greatest litigation weapon”; “he gets to know clients’ strategies and approach to commercial IP disputes, maintaining a calm and responsive manner when troubles brew, guiding them through their options and recommending clear action plans.”), 2021 (“extensive international experience serves him well in complicated cross-border dialogues; “sets a precedent of timely, thorough and on-point work, with unmatched attention to detail.”) und 2022 (“extremely hardworking and always goes the extra mile”; “thinks outside the box, provides clear and well-structured advice, and is a sharp, versatile and highly efficient litigator with great instincts and experience”; “a go-to for many German and other brands.”);
  • Ausgezeichnet als Leading Patent Litigation Lawyer von IAM Patent 1000, Ausgaben 2017 (“he also heads the litigation division – an extremely reliable and trustworthy group whose communications are timely and language skills excellent”; “Bhering and his team’s substantive knowledge of Brazilian IP Law and client service are both exemplary”), 2018 (“ever in high demand for his contentious expertise”; “Wins praise for being eminently professional. An intelligent man, he is fluent in English and German. Foreign associates have nothing but respect and admiration for him. Whether on the defensive or the attack, he excels”), 2019 (“balances his sparkling advocacy with management of the firm’s Sao Paulo office and German desk. Trilingual in Portuguese, English and German, he is an inter-continental client magnet”), 2020 (“client-focused attitude sets him apart – he is talented, approachable, extremely knowledgeable and very punctual with correspondence, unlike many others.”), und 2021 (“a very responsive, professional and collegial practitioner who can resolve conflicts in the bud”; “extremely effective in handling infringement proceedings and nullity actions”);
  • Ausgezeichnet als IP Leader von World Intellectual Property Review (WIPR Leaders), Ausgaben 2016, 2017, 2018, 2019, 2020 und 2021;
  • Ausgezeichnet als Leading Trademark Lawyer von Who’s Who Legal Ausgaben 2017 (“impressive trademark practice” und “enviable list of German clients”), 2018 (“very responsive and thorough practitioner who is greatly appreciated for his impressive international trademarks practice“; “excellent practitioner” und “very well prepared”), 2019 (“excellent practitioner” and “very well prepared”; “handles a range of e-commerce, piracy and licensing issues, trademarks lawyer who is praised for his knowledge in the field and attention to detail”, “impressive understanding of IP laws“), 2020 (“impresses with his encyclopaedic knowledge of Brazilian IP laws”) und 2021 (“carefully considers an approach that keeps core business in mind”; “his knowledge is vast and he is very thorough” und “incisive handling of complex trademark issues”);
  • Ausgezeichnet als Thought Leader im Bereich Marken in Brasilien von Who’s Who Legal, Ausgaben 2020 und 2021;
  • Ausgezeichnet als Litigation Star in IP-Rechtsstreitigkeiten von Benchmark Litigation Latin America, Ausgaben 2019, 2020 und 2021;
  • Anerkannt als einer der besten Anwälte im Bereich Geistiges Eigentum in Brasilien durch Best Lawyers, Ausgaben 2020, 2021 und 2022;
  • Anerkannt als wichtigster Partner im Bereich des Geistigen Eigentums in Brasilien durch Latin Lawyer 250, Ausgabe 2021.

Veröffentlichungen:

  • Bhering, Philippe. A aplicação do trade dress na indústria da moda (Die Anwendung des trade dress in der Modeindustrie), Valor Econômico, Ausgabe 18. Juli 2008;
  • Bhering, Philippe. Ambush Marketing: The Lie of the Land in Brazil, World Intellectual Property Review, Ausgabe Mai 2012;
  • Bhering, Philippe. O marketing de emboscada e os grandes eventos esportivos (Ambush marketing und große Sportveranstaltungen), Meio & Mensagem, Ausgabe 5. November 2012;
  • Bhering, Philippe. Taking TRIPs: The Enforcement of IP in Brazil, World Intellectual Property Review, Ausgabe Mai 2013;
  • Bhering, Philippe. Progress at last: Brazilian IP Reform, World Intellectual Property Review, Ausgabe September 2013;
  • Bhering, Philippe. Amicus Curiae in the New Brazilian Code of Civil Procedure. INTA Bulletin. Vol. 71 N. 9, Ausgabe 15. Mai 2016;
  • Bhering, Philippe. An overview of the combat against counterfeit trade marks in Brazil – e-Bulletin der European Communities Trademark Association – ECTA, von März 2018;
  • Bhering, Philippe. Fighting against counterfeits in Brazil, HouseMarques, September 2019 Ausgabe 105;
  • Bhering, Philippe. Inovação, Propriedade Intelectual e o Desenvolvimento do Brasil (Innovation, Geistiges Eigentum und die Entwicklung Brasiliens), Informativo Acontece Câmara, Newsletter der Deutsch-Brasilianischen Handelskammer, Verband Paraná, November 2020;
  • Bhering, Philippe. Die Bekämpfung der Markenpiraterie in Brasilien, Recht & Steuern, Deutsch-Brasilianische Industrie- und Handelskammer von São Paulo, Ausgabe 4, 2020;
  • Bhering, Philippe. Highly renowned trademarks in Brazil, in: Fame in South America: how to establish and wield well-known status, World Trademark Review Magazine (WTR 86), Winterausgabe 2020/2021;
  • Bhering, Philippe. Inovação e segredo de negócio: debate necessário (Innovation und Geschäftsgeheimnis: notwendige Debatte), in: Blog do Fausto Macedo, Estadão, 8. März 2021;
  • Bhering, Philippe. Inovação e sistema de patente em xeque? (Innovation und Patentsystem in Gefahr?), in: Blog do Fausto Macedo, Estadão, 28. April 2021;
  • Bhering, Philippe. Rückblick 2020: einige der wichtigsten Entwicklungen auf dem Gebiet des geistigen Eigentums in Brasilien, Recht & Steuern, Deutsch-Brasilianische Industrie- und Handelskammer von São Paulo, Vol. 1, 2021;
  • Bhering, Philippe. Grenzbeschlagnahme und Piraterie in Deutschland und Brasilien unter Berücksichtigung des Transits von Markenwaren, Utzverlag, 26. Oktober 2021;
  • Bhering, Philippe. World Trademark Review Yearbook , The IP Media Group, Ausgaben 2012, 2013, 2014, 2015, 2016, 2017 und 2018;
  • Bhering, Philippe; Bittencourt, Augusto, World Trademark Review Yearbook , The IP Media Group, Ausgabe 2019;
  • Bhering, Philippe; Oikawa, Alysson. Latin Lawyer Reference – Intellectual Property, Law Business Research, Ausgaben 2012, 2013, 2014, 2015, 2016 und 2017;
  • Bhering, Philippe; Maurer, Jiuliano. Latin Lawyer Reference – Intellectual Property, Law Business Research, Ausgaben 2018 und 2019;
  • Bhering, Philippe; Kaway, Mina. Getting the Deal Through – Trademarks, Law Business Research, Ausgaben 2012, 2013, 2014, 2015 und 2016;
  • Bhering, Philippe; Maurer, Jiuliano. Getting the Deal Through – Trademarks, Law Business Research, Ausgaben 2017, 2018, 2019, 2020 und 2021;
  • Bhering, Philippe; Kaway, Mina; Maurer, Jiuliano. Getting the Deal Through – Licensing, Law Business Research, Ausgaben 2013, 2014, 2015, und 2016;
  • Bhering, Philippe; Maurer, Jiuliano; Spitz, Mina; Tinoco, Karlo Fonseca. Getting the Deal Through – Licensing, Law Business Research, Ausgabe 2017;
  • Bhering, Philippe; Maurer, Jiuliano; Tinoco, Karlo Fonseca. Getting the Deal Through – Licensing, Law Business Research, Ausgabe 2018;
  • Bhering, Philippe; Maurer, Jiuliano. Getting the Deal Through – Licensing, Law Business Research, Ausgaben 2019, 2020 und 2021;
  • Bhering, Philippe; Maurer, Jiuliano; Merola, Flávia; Toegel, Rafael. Getting the Deal Through – Patents, Law Business Research, Ausgaben 2016, 2017 und 2018;
  • Bhering, Philippe; Maurer, Jiuliano; Toegel, Rafael. Getting the Deal Through – Patents, Law Business Research, Ausgabe 2019;
  • Bhering, Philippe; Maurer, Jiuliano. Getting the Deal Through – Patents, Law Business Research, Ausgaben 2020 und 2021;
  • Bhering, Philippe. World Trademark Review Yearbook, A global guide for practitioners, Ausgabe 2021/2022.

Vorträge:

  • Collabs na Moda (Kollaborationen in der Mode), VI Internationaler Kongress für Moderecht, Kommission für Moderecht (CDMD) der brasilianischen Anwaltskammer – Regionalverband Rio de Janeiro (OAB-RJ), 9. November 2021 [Moderator des Panels 4B];
  • The Social, Economic and Ethical Impacts of Counterfeiting (Die sozialen, wirtschaftlichen und ethischen Auswirkungen von Fälschungen), Association of European Trade Mark Owners – MARQUES, Jährliche Konferenz, Den Haag, 13. September 2021 [Moderator];
  • PI no Agronegócio: da tecnologia genética à automação (Geistiges Eigentum in Agrobusiness: Von der Gentechnologie zur Automatisierung), XLI Internationaler Kongress für Geistiges Eigentum – ABPI, Rio de Janeiro, 25. August 2021 [Moderator Podium 5];
  • Questões práticas e atuais do combate à contrafação e à pirataria no Brasil (Praktische und aktuelle Fragen im Kampf gegen Fälschung und Piraterie in Brasilien), XLI Internationaler Kongress für Geistiges Eigentum – ABPI, Rio de Janeiro, 25. August 2021 [Moderator Thema Tisch 13];
  • O Combate à Contrafação e à Pirataria no Brasil – Aspectos Práticos e Atuais sobre o Tema (Der Kampf gegen Piraterie in Brasilien – Praktische und aktuelle Aspekte), Deutsch-Brasilianische Industrie- und Handelskammer (AHK), 28. April 2021 [Moderator];
  • Segredo de negócio: Proteção, Espionagem e Direito Comparado (Geschäftsgeheimnisse: Schutz, Spionage und Rechtsvergleichung), Revista Justiça e Cidadania, 11. März 2021 [redner];
  • Trade Dress de Estabelecimentos Comerciais – interseção entre Moda, Arquitetura e Direito (Handelsaufmachung von Geschäftsniederlassungen – Schnittstelle zwischen Mode, Architektur und Recht), V. Internationaler Kongress für Moderecht, 10.11.20 [Moderator des 7. Podiums];
  • Estratégia Nacional de Propriedade Intelectual (Nationale Strategie für Geistiges Eigentum), XL Internationaler Kongress für Geistiges Eigentum – ABPI, Rio de Janeiro, 22.10.20 [Table Topic 14];
  • O Protagonismo das Patentes em tempos de COVID-19 (Der Protagonismus der Patente in COVID-19 Zeiten), XL Internationaler Kongress für Geistiges Eigentum – ABPI, Rio de Janeiro, 20.10.20 [Ausschuss 4];
  • Litígio de Propriedade Intelectual no exterior: dicas para estratégias de sucesso (Rechtsstreitigkeiten im Bereich des Geistigen Eigentums im Ausland: Tipps für erfolgreiche Strategien), XXXIX Internationaler Kongress für Geistiges Eigentum, ABPI, Rio de Janeiro, 27.08.19 [10. Podiumsmoderator];
  • Cultural Intelligence for Trademark Lawyers Today – A soft skill often underestimated (Kulturelle Intelligenz für Markenanwälte heute – Eine oft unterschätzte Sozialkompetenz), International Trademark Association – INTA, Jahreskonferenz, Orlando, 14. Mai 2016;
  • Transferência de Tecnologia: Aspectos legais (Technologietransfer: rechtliche Aspekte), Deutsche Handelskammer, São Paulo, 19.10.2015;
  • Franchiseverträge in Brasilien, Seminar „Die Kunst des Franchising“, Association Internationale des Jeunes Avocats – AIJA, Frankfurt, 02.10.2015;
  • As Funções do Direito Autoral e dos Desenhos Industriais (Die Funktionen des Urheberrechts und Industriedesigns) As Funções dos Direitos de Propriedade Intelectual no Século XXI, Französisch-brasilianisches Seminar, Candido Mendes Universität, Rio de Janeiro, 11.04.2014 [Moderator des 5. Podiums];
  • O Marketing de Emboscada e os Grandes Eventos Esportivos – reflexões práticas e jurídicas (Ambush Marketing und die großen Sportereignisse – praktische und rechtliche Überlegungen), Deutsche Handelskammer, São Paulo, 09.04.2014;
  • Propriedade Intelectual e Copa do Mundo: aspectos cíveis e penais (Geistiges Eigentum und die Weltmeisterschaft: zivil- und strafrechtliche Aspekte), Bundesjustizschule der 5. Region (Sektion Ceará), 23.05.2013;
  • O Marketing de Emboscada e os seus reflexos econômicos e jurídicos (Ambush Marketing und seine wirtschaftlichen und rechtlichen Auswirkungen), Deutsche Handelskammer, São Paulo, 22.04.2013;
  • O Marketing de Emboscada e os Grandes Eventos Esportivos (Ambush Marketing und die großen Sportereignisse), Spanische Handelskammer, São Paulo, 29.08.2012.

Mitgliedschaften:

          • Brasilianische Anwaltskammer (Rio de Janeiro und São Paulo);
          • ABPI – Brasilianischer Verband für Geistiges Eigentum;
          • INTA – International Trademark Association;
          • GRUR – Deutsche Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht e.V.;
          • MARQUES – Association of European Trade Mark Owners;
          • AIJA – Association Internationale des Jeunes Avocats;
          • ECTA – European Communities Trade Mark Association;
          • AIPPI – The International Association for the Protection of Intellectual Property.

Sprachen:

Portugiesisch, Englisch und Deutsch.

Tätigkeitsfelder:

Marken, Urheberrecht, Software, E-Commerce, Lizenzierung, Bekämpfung des Unlauteren Wettbewerbs sowie der Marken- und Produktpiraterie, Zivil- und Strafverfahren.