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Firm News | Lecture during Seminar promoted by the American Chamber of Commerce

24/10/2007

With the increasing competition in the market, the capacity to create new products and modify processes is part of the strategy to increase business competitiveness.

Considering the continuous evolution in the innovation market, the protection of intangible assets has become of crucial importance. Thus, Intellectual Property is playing a major role as a necessary institution to recover growing investments in research and development, and to add value to intangible assets.

Based on the importance of innovation for Brazil as a competitor, the American Chamber of Commerce (Amcham) of Curitiba conducted the event to promote discussions on this subject and to disseminate new information. The event “Intellectual Property: the Brazilian Competitiveness” took place on Nov. 08, 2007 and had attroney Alysson Hautsch Oikawa as a lecturer.

Click here for the full text about the event (in Portuguese).

Source: Bhering Advogados

 


 

 

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